Drive Engagement with Next-Level Banner Features

Lots of CMS's offer some sort of a "banner" solution, for things like "breaking news" or just some content that came up that you want to put right at the top of your site, attracting the most immediate attention. Often that content is only rendered on the front-end, slowing down SEO metrics and UX quality, and it's usually offered in a very restricted form. Our banners are incredibly versatile, built to your needs, and always server rendered.

We've built our "banner" processes to be as multi-functional as possible, from the very beginning. We've also provided the architecture to send that data out, and just that data, to any third-party app that you may have affiliated with you company. It could be a "news app", or a "weather app", or even OTT (over the top) data that you might want to send to Roku or a VOD (video on demand) provider. One could even integrate it for use on-air, if they wanted to.

Our banner structure breaks down into two main types: one-time, and recurring. Both have a schedule associated with them. This way even for a one-time banner, you don't have to remember to take it back down later. When you create it, you give it an expiry time or day. You can set it up to last for a few minutes or a few days, depending on the purpose. It may be associated with a live stream, so that when it is clicked your user goes to a "livestream" page where it's content can be automatically triggered to start playing. You can really point it at anything, it could be a link to a story, or a link to a page, or perhaps even an off-site link though I don't know why you'd want to send your traffic away. You could though. Not only that you can even add an image to it, in case your app provider or third-party has a need for a poster image to associate with that banner. We think about the structure more than the design, because that third-party can render it in any way they see fit.

Here is an example of the banner you might be seeing right now on this site:

The recurring banners are set up on a weekly schedule, and time of day. When that happens in your time zone, that banner appears, and it keeps re-appearing on that schedule every week. It works great!

In the case of creating a recurring banner, the interface is simple. Did I mention how much I like simple? I really do. UI shouldn't require explanation:

I'm a really big fan of simple, self-explanatory interfaces. We understand that you may be training new content producers frequently, and we don't want you to have to have a huge training burden just to get somebody started!