Your Content On Digital Billboards

Discover how Viking CMS's data feed integration turns digital billboards into timely news carriers, displaying forecasts, local election results, and more. Upgrade your content dissemination with us.

Friday, May 9th 2025, 5:12 pm

By: Don Drury


Another content outlet you may use is digital billboards. This is an easy thing for us. If you want your forecasts, or your story content, local election results, local school closings, or really any other content we are handling exported to digital bilboards you own or lease, just let us know. It's not more difficult that building another custom data feed, which is one of our core jobs. Digital billboards are not just for news, with Viking CMS they can be sources of valuable, real-time news content to draw attention within your viewership!

This is an example from the Daktronics website, one digital billboard vendor we already export data to. It's really not very hard. We don't understand why these sorts of integrations are so costly for all the existing CMS services out there.

Don Drury

I'm Don Drury, and I created Viking CMS. I built a whole enterprise-scale CMS based on a need I saw working as a front-end developer within the largest media conglomerate in Oklahoma. They had spent 20 years trying to work around their CMS. They had hired a back-end developer, a front-end developer, 4 designers and still weren't able to do the basic things they wanted to do. I built Viking CMS and changed everything for them.